Media invited to launch of Countdown Kids Hospital Appeal

Tuesday August 2, 2011

The Countdown Kids Hospital Appeal kicks off this week to raise funds for children’s wards in hospitals around the country.

The annual campaign, formerly known as the Fresh Future Children’s Hospital Appeal, is run by Progressive Enterprises between August 1 and October 30. The Christchurch launch is being held at Christchurch Hospital on Thursday August 4 and media are invited to attend. 

The appeal has raised almost $4 million in the last four years for children’s wards around New Zealand, including dedicated children’s wards in Christchurch, Dunedin, Waikato and Wellington hospitals as well as Kidz First Children’s Hospital, Auckland.

Canterbury District Health Board has gratefully received about $400,000 over that time for its paediatric department to purchase items such as an informative DVD for children going into hospital, glucose monitors, intravenous stands and accessories and a range of other equipment.

The appeal involves a series of local and national fundraising events organised by the team at Countdown, Woolworths and Foodtown supermarkets and district health boards.

Countdown Kids Hospital Appeal Chairperson Ruth Krippner says more than 18,000 Countdown team members are behind the appeal and fundraising activities will be happening across the country.

Nationwide fundraising activities will include an in-store raffle and knit-a-thon, supported by checkout collection boxes and donations from selected product sales. Online shoppers can also add a donation onto their shopping bill. Other activities around the country include a golf tournament, trivia night and a motorcycle run. ​

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